Know me!

Hi there!

This is me Shalini, the creative force behind the concept of transforming matchboxes into artistic expressions of emotion. My journey from greeting cards to matchbox gifting began with a passion for personalized storytelling. Originally from Uttar Pradesh and raised in the serene City of Lakes, Bhopal, I’ve always been drawn to crafting unique, handmade gifts and DIY projects for friends and family.
Inspired by the movie Band Baaja Baaraat, I pursued a career in event management, earning my degree in Gurugram and thriving in the dynamic, round-the-clock events industry. Despite a demanding career, my love for creating always found its way into my life. In 2017, I co-launched a handmade gifting venture that didn’t succeed but gave me my first spark of inspiration: a “mini matchbox book” I had designed.
My fascination with miniatures and flowers led me to explore art in wallet boxes, eventually transitioning to matchboxes.
In 2018, I launched my official page as a passion project, and when people started requesting custom designs, I realized it had the potential to become my dream business. Initially a side hustle, I later quit my job and freelanced in event management to support myself while growing my venture.
By 2024, I redefined my vision, aiming to replace traditional greeting cards with personalized “message matchboxes.” With the help of a designer, I incorporated 3D printing and began producing premium products like fridge magnets and keychains in diverse styles. My work has been appreciated by celebrated individuals, including Madhuri Dixit Nene, Yashraj Mukhate, Sameera Reddy, Shramona Poddar, and Prajakta Koli, among others.
Today, I’m proud to say that we’ve set the benchmark as the trailblazers in the Matchbox Gifting category in India.
That’s my journey so far! It reflects my dedication to creating something meaningful, turning simple matchboxes into cherished keepsakes.
P.S. It’s a bit long, but it’s written straight from the heart—hope you’ll read it all!

I am literally the OG of Matchbox Gifting Category in India!

PS: Kaafi lamba likha hai lekin dil se likha hai, pura padhna :)

Love,

Shalini